TY - GEN T1 - Finding your identity and partner in a trade mark? Consumption, innovation and the law. AU - Lai, Jessica C., AU - Williams, Janine L., JF - International Review of Intellectual Property Law & Competition Law VL - Volume 53, Issue 8 LA - eng ID - 47358 KW - Intellectual property. KW - Innovation. KW - Trademarks. KW - Economics. TI - Finding your identity and partner in a trade mark? Consumption, innovation and the law. LK - https://www.westlaw.com/Document/I8DCC6250437511EDAEEE91A21F90DAEC/View/FullText.html?transitionType=Default&contextData=(sc.Default)&VR=3.0&RS=cblt1.0&sp=wlnintell-000 UR - https://www.westlaw.com/Document/I8DCC6250437511EDAEEE91A21F90DAEC/View/FullText.html?transitionType=Default&contextData=(sc.Default)&VR=3.0&RS=cblt1.0&sp=wlnintell-000 ER -