TY - BOOK AU - Murphy, Patricio T., DO - 10.34667/tind.47058 DO - doi ID - 47058 KW - Intellectual Property Rights. KW - Branding. KW - Global Markets. LA - eng LK - https://www.wipo.int/wipo_magazine/en/2022/03/article_0008.html LK - https://tind.wipo.int/search?cc=WIPO+Magazine&ln=en&c=WIPO+Magazine T1 - Nation branding:beyond a cosmetic symbol. TI - Nation branding:beyond a cosmetic symbol. UR - https://www.wipo.int/wipo_magazine/en/2022/03/article_0008.html UR - https://tind.wipo.int/search?cc=WIPO+Magazine&ln=en&c=WIPO+Magazine ER -