Character merchandising :: the marketing potential attaching to a name, image, persona or copyright work /: Robert G. Howell.

$\def\WIPO{World Intellectual Property Organisation}$

Character merchandising : the marketing potential attaching to a name, image, persona or copyright work / Robert G. Howell.

Howell, Robert G., author.

1991

11 CA

Available at WIPO Library

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Title

Character merchandising : the marketing potential attaching to a name, image, persona or copyright work / Robert G. Howell.

Author

Item Type

Journal article

Description

1 volume ([26] pages) ; [28] cm.

Alternate Call Number

11 CA

Series

Series

Intellectual Property Journal ; 1991 Vol 6 No 2 pages 197-223.

Published

Agincourt, Ontario : Carswell Co., 1991.

Language

English

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