TY  - GEN
T1  - Character merchandising :the marketing potential attaching to a name, image, persona or copyright work /
AU  - Howell, Robert G.,
VL  - 1991 Vol 6 No 2 pages 197-223
ID  - 4668
KW  - Trademarks.
KW  - Copyright.
KW  - Intellectual property.
KW  - MARKS : NAMES, CORPORATE NAMES, POPULAR NAMES, IMAGES
KW  - COPYRIGHT : HEROES OF NOVELS (MICKEY MOUSE), MERCHANDISING
TI  - Character merchandising :the marketing potential attaching to a name, image, persona or copyright work /
ER  -