\(
\def\WIPO{World Intellectual Property Organisation}
\)
Character merchandising : the marketing potential attaching to a name, image, persona or copyright work / Robert G. Howell.
1991
11 CA
Available at WIPO Library
Items
Details
Title
Character merchandising : the marketing potential attaching to a name, image, persona or copyright work / Robert G. Howell.
Author
Howell, Robert G., author.
Item Type
Journal article
Description
1 volume ([26] pages) ; [28] cm.
Alternate Call Number
11 CA
Series
Intellectual Property Journal ; 1991 Vol 6 No 2 pages 197-223.
Published
Agincourt, Ontario : Carswell Co., 1991.
Language
English
Record Appears in
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