TY - GEN T1 - Interflora in reverse: Higher Regional Court of Frankfurt on keyword advertising. AU - Schmidt-Hern, Kai, JF - European Intellectual Property Review VL - Volume 42, Issue 6 LA - eng ID - 46303 KW - Intellectual property. KW - Information technology. KW - Trademarks. KW - Search engines. KW - Keyword searching. TI - Interflora in reverse: Higher Regional Court of Frankfurt on keyword advertising. LK - https://www.westlaw.com/Document/IFAD700C0AAAD11EA8E9EF40903362FD6/View/FullText.html?transitionType=Default&contextData=(sc.Default)&VR=3.0&RS=cblt1.0&sp=wlnintell-000 UR - https://www.westlaw.com/Document/IFAD700C0AAAD11EA8E9EF40903362FD6/View/FullText.html?transitionType=Default&contextData=(sc.Default)&VR=3.0&RS=cblt1.0&sp=wlnintell-000 ER -