TY - GEN AU - Schmidt-Hern, Kai, ID - 46303 JF - European Intellectual Property Review KW - Intellectual property. KW - Information technology. KW - Trademarks. KW - Search engines. KW - Keyword searching. LA - eng LK - https://www.westlaw.com/Document/IFAD700C0AAAD11EA8E9EF40903362FD6/View/FullText.html?transitionType=Default&contextData=(sc.Default)&VR=3.0&RS=cblt1.0&sp=wlnintell-000 T1 - Interflora in reverse: Higher Regional Court of Frankfurt on keyword advertising. TI - Interflora in reverse: Higher Regional Court of Frankfurt on keyword advertising. UR - https://www.westlaw.com/Document/IFAD700C0AAAD11EA8E9EF40903362FD6/View/FullText.html?transitionType=Default&contextData=(sc.Default)&VR=3.0&RS=cblt1.0&sp=wlnintell-000 VL - Volume 42, Issue 6 ER -