TY - GEN T1 - Legitimate advertising or trade mark infringement? An analysis of the practice of keyword advertising amid the COVID-19 crisis. AU - Marsoof, Althaf, AU - Perera, Rajiv, JF - European Intellectual Property Review VL - Volume 42, Issue 9 LA - eng ID - 46263 KW - Intellectual property. KW - COVID-19 pandemic KW - Trademarks. KW - Comparative law. KW - Search engines TI - Legitimate advertising or trade mark infringement? An analysis of the practice of keyword advertising amid the COVID-19 crisis. LK - https://www.westlaw.com/Document/I7CD4092013F811EB8A6DF81E2F4F9E86/View/FullText.html?transitionType=Default&contextData=(sc.Default)&VR=3.0&RS=cblt1.0&sp=wlnintell-000 UR - https://www.westlaw.com/Document/I7CD4092013F811EB8A6DF81E2F4F9E86/View/FullText.html?transitionType=Default&contextData=(sc.Default)&VR=3.0&RS=cblt1.0&sp=wlnintell-000 ER -