TY  - GEN
T1  - When your trade mark is not ALE it's cracked up to be.
AU  - Scardamaglia, Amanda,
JF  - European Intellectual Property Review
VL  - Volume 43, Issue 2
LA  - eng
ID  - 46183
KW  - Intellectual property.
KW  - Trademarks
KW  - Beer industry
TI  - When your trade mark is not ALE it's cracked up to be.
LK  - https://www.westlaw.com/Document/I83E621D05AC011EBA081961BD875DD80/View/FullText.html?transitionType=Default&contextData=(sc.Default)&VR=3.0&RS=cblt1.0&sp=wlnintell-000
UR  - https://www.westlaw.com/Document/I83E621D05AC011EBA081961BD875DD80/View/FullText.html?transitionType=Default&contextData=(sc.Default)&VR=3.0&RS=cblt1.0&sp=wlnintell-000
ER  -