TY - BOOK N2 - The brand represents the identification to distinguish the results of the production of one business with other businesses, the brand is used as a product promotion tool, therefore the trademark is very important to protect the business. Through Law No. 20of 2016, the state gives approval to all trademarks supported by businesses by requesting these trademarks. But only 4% of the number of SMEsthat fulfill the trademark. Micro, small and medium business operators are not required trademarks because of their understanding and importance of trademarks, paid trademark registration and the complexity of the process and requirements for trademark registration are also additional supplements for SMEs.Therefore, there is a need for enhanced socialization of the importance of trademark registration and assistance with trademark registration. DO - 10.15294/ijals.v2i1.38040 DO - doi AB - The brand represents the identification to distinguish the results of the production of one business with other businesses, the brand is used as a product promotion tool, therefore the trademark is very important to protect the business. Through Law No. 20of 2016, the state gives approval to all trademarks supported by businesses by requesting these trademarks. But only 4% of the number of SMEsthat fulfill the trademark. Micro, small and medium business operators are not required trademarks because of their understanding and importance of trademarks, paid trademark registration and the complexity of the process and requirements for trademark registration are also additional supplements for SMEs.Therefore, there is a need for enhanced socialization of the importance of trademark registration and assistance with trademark registration. T1 - Trademarks and The Protection for Business Actors in Indonesia :Some Contemporary Issues and Problems. AU - Fibrianti, Nurul, VL - Volume 2, no. 1, 2020. LA - eng N1 - ISSN: 2686-2611(Online) N1 - This resource was extracted from the Directory of Open Access Journals (DOAJ) ID - 46140 KW - Intellectual property. KW - Trademarks. KW - Branding. TI - Trademarks and The Protection for Business Actors in Indonesia :Some Contemporary Issues and Problems. LK - https://doi.org/10.15294/ijals.v2i1.38040 LK - https://dx.doi.org/ UR - https://doi.org/10.15294/ijals.v2i1.38040 UR - https://dx.doi.org/ ER -