TY - GEN T1 - The shifting boundaries of fame: well-known trade marks, consumer recognition and augmented reality platforms in the age of COVID-19. AU - Lim, Eugene C., JF - European Intellectual Property Review VL - Volume 43, Issue 3 LA - eng ID - 46121 KW - Intellectual property KW - COVID-19 pandemic KW - Trademarks. TI - The shifting boundaries of fame: well-known trade marks, consumer recognition and augmented reality platforms in the age of COVID-19. LK - https://www.westlaw.com/Document/ID85765406C0311EB8DD69C149716A27F/View/FullText.html?transitionType=Default&contextData=(sc.Default)&VR=3.0&RS=cblt1.0&sp=wlnintell-000 UR - https://www.westlaw.com/Document/ID85765406C0311EB8DD69C149716A27F/View/FullText.html?transitionType=Default&contextData=(sc.Default)&VR=3.0&RS=cblt1.0&sp=wlnintell-000 ER -