TY - GEN T1 - How helpful is initial interest confusion in finding double identity trade mark infringement in online marketplaces?. AU - Jenkins, Georgia, JF - European Intellectual Property Review VL - Volume 43, Issue 5 LA - eng ID - 46097 KW - Intellectual property. KW - Trademarks TI - How helpful is initial interest confusion in finding double identity trade mark infringement in online marketplaces?. LK - https://www.westlaw.com/Document/I1B8B01C09F1011EB9855BDB8D028861A/View/FullText.html?transitionType=Default&contextData=(sc.Default)&VR=3.0&RS=cblt1.0&sp=wlnintell-000 UR - https://www.westlaw.com/Document/I1B8B01C09F1011EB9855BDB8D028861A/View/FullText.html?transitionType=Default&contextData=(sc.Default)&VR=3.0&RS=cblt1.0&sp=wlnintell-000 ER -