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000046005 035__ $$a(OCoLC)1284952246
000046005 040__ $$aSzGeWIPO$$beng$$erda$$cSzGeWIPO$$dCaBNVSL
000046005 041__ $$aeng
000046005 24500 $$aCelebrity endorsements:$$bpractical insights and key takeaways /
000046005 264_1 $$a[London, England] :$$bGlobe Business Media Group,$$c2022
000046005 300__ $$a1 online resource
000046005 337__ $$acomputer$$2rdamedia
000046005 4901_ $$aWorld Trademark Review, WT,$$x1741-1424 ;$$vNews & Analysis 2022
000046005 542__ $$fhttps://www.worldtrademarkreview.com/celebrity-endorsements-practical-insights-and-key-takeaways
000046005 588__ $$aCrossref
000046005 590__ $$aPublished online: 17-Mar-22
000046005 650_0 $$aBrand Management.
000046005 650_0 $$aRetail.
000046005 650_0 $$aInternational.
000046005 7001_ $$aHaralabopoulos, Melina,$$eauthor.
000046005 7001_ $$aSerra, Frédéric,$$eauthor.
000046005 7731_ $$tWorld Trademark Review$$wWTR
000046005 830_0 $$aWorld Trademark Review, WT,$$vNews & Analysis, 2022
000046005 85641 $$uhttps://www.worldtrademarkreview.com/celebrity-endorsements-practical-insights-and-key-takeaways$$yonline version
000046005 904__ $$aJournal article
000046005 980__ $$aWTR