000045940 000__ 00949cam\a22003855i\4500 000045940 001__ 45940 000045940 003__ SzGeWIPO 000045940 005__ 20240708150220.0 000045940 006__ m\\\\eo\\d\\\\\\\\ 000045940 007__ cr bn |||m|||a 000045940 008__ 220429s2022\\\\sz\\\\\\o\\\\\000\0\eng\d 000045940 022__ $$aOnline: 2045-9815 000045940 0247_ $$a10.4337/qmjip.2022.01.00$$2doi 000045940 035__ $$a(OCoLC)1296156375 000045940 040__ $$aSzGeWIPO$$beng$$erda$$cSzGeWIPO$$dCaBNVSL 000045940 041__ $$aeng 000045940 1001_ $$aGibson, Johanna. 000045940 24500 $$aAnd just like that… he’s alive!1 Transactions in character from television to brand. 000045940 260__ $$aEdward Elgar Publishing Ltd.$$c2022 000045940 300__ $$a1 online resource (1-8 pages) 000045940 336__ $$atext$$2rdacontent 000045940 337__ $$acomputer$$2rdamedia 000045940 338__ $$aonline resource$$bcr$$2rdacarrier 000045940 4901_ $$aQueen Mary Journal Of Intellectual Property ;$$v12, 1, 2022, pp. 1-8. 000045940 588__ $$aCrossref 000045940 590__ $$aPublished online: 28-Feb-22 000045940 650_4 $$aEntertainment Industry$$xTelevision. 000045940 650_4 $$aBranding. 000045940 7730_ $$tQueen Mary Journal of Intellectual Property$$wQMJ 000045940 830_0 $$aQueen Mary Journal Of Intellectual Property ;$$v12, 1, 2022, pp. 1-8 000045940 85641 $$uhttps://www.elgaronline.com/view/journals/qmjip/12-1/qmjip.2022.01.00.xml$$yOnline version 000045940 904__ $$aJournal article 000045940 980__ $$aQMJ