TY  - GEN
AU  - Gibson, Johanna.
CY  - Edward Elgar Publishing Ltd.
DA  - 2022
DO  - 10.4337/qmjip.2022.01.00
DO  - doi
ID  - 45940
JF  - Queen Mary Journal of Intellectual Property
KW  - Entertainment Industry
KW  - Branding.
LA  - eng
LK  - https://www.elgaronline.com/view/journals/qmjip/12-1/qmjip.2022.01.00.xml
PP  - Edward Elgar Publishing Ltd.
PY  - 2022
SN  - Online: 2045-9815
T1  - And just like that… he’s alive!1 Transactions in character from television to brand.
TI  - And just like that… he’s alive!1 Transactions in character from television to brand.
UR  - https://www.elgaronline.com/view/journals/qmjip/12-1/qmjip.2022.01.00.xml
VL  - 12, 1, 2022, pp. 1-8.
ER  -