@article{45940,
      author = {Gibson, Johanna.},
      url = {http://tind.wipo.int/record/45940},
      title = {And just like that… he’s alive!1 Transactions in  character from television to brand.},
      doi = {https://doi.org/10.4337/qmjip.2022.01.00},
      recid = {45940},
      pages = {1 online resource (1-8 pages)},
      address = {Edward Elgar Publishing Ltd.},
      year = {2022},
}