000045451 000__ 02710cam\a2200805\i\4500 000045451 001__ 45451 000045451 003__ SzGeWIPO 000045451 005__ 20230704123057.0 000045451 008__ 220331s2018\\\\gw\a\\\\ob\\\\000\0\eng\d 000045451 020__ $$a9781119356226$$qe-book 000045451 035__ $$a(OCoLC)2908570525 000045451 040__ $$aMiAaPQ$$beng$$erda$$cMiAaPQ 000045451 041__ $$aeng 000045451 08204 $$a346.73048 000045451 1001_ $$aParr, Russell L.,$$eauthor. 000045451 1001_ $$aSmith, Gordon V.,$$eauthor. 000045451 24510 $$aIntellectual Property :$$bValuation, Exploitation, and Infringement Damages / 000045451 250__ $$a5th edition 000045451 264_1 $$aHoboken, New Jersey, USA :$$bJohn Wiley & Sons,$$c2018. 000045451 264_4 $$c©2018 000045451 300__ $$a1 online resource (652 pages) :$$billustrations 000045451 336__ $$atext$$2rdacontent 000045451 337__ $$acomputer$$2rdamedia 000045451 338__ $$aonline resource$$bcr$$2rdacarrier 000045451 520__ $$aA new edition of the trusted book on intellectual property Intellectual Property simplifies the process of attaching a dollar amount to intellectual property and intangible assets, be it for licensing, mergers and acquisitions, loan collateral, investment purposes, and determining infringement damages. Written by Russell L. Parr, an expert in the valuation/intellectual property field, this book comprehensively addresses IP Valuation, the Exploitation Strategies of Licensing and Joint Ventures, and determination of Infringement Damages. The author explains commonly used strategies for determining the value of intellectual property, as well as methods used to set royalty rates based on investment rates of returns. This book examines the business economics of strategies involving intellectual property licensing and joint ventures, provides analytical models that can be used to determine reasonable royalty rates for licensing and for determining fair equity splits in joint venture arrangements. Key concepts in this book are brought to life by presenting real-world examples of exploitation strategies being used by major corporations. Provides practical tools for and examines the business economics for determining the value intellectual property in licensing and joint venture decisions Presents analytical models for determining reasonable royalty rates for licensing and for determining fair equity splits in joint venture arrangements Provides a detailed discussion about determining intellectual property infringement damages focusing on lost profits and reasonable royalties. 000045451 650_0 $$aIntellectual property$$xUnited States 000045451 650_0 $$aIntellectual property$$xValuation$$xUnited States 000045451 650_0 $$aIntellectual property infringement$$xUnited States 000045451 650_0 $$aBusiness & Economics 000045451 650_0 $$aBusiness & Economics$$xJoint ventures 000045451 650_0 $$aLaw$$xIntellectual Property 000045451 655_4 $$aElectronic books 000045451 7102_ $$aJohn Wiley & Sons, Incorporated 000045451 7972_ $$aProQuest (Firm) 000045451 85640 $$uhttps://ebookcentral.proquest.com/lib/wipo/detail.action?docID=5331602$$zView this Ebook 000045451 904__ $$aBook 000045451 942__ $$2ddc$$cEBOOK 000045451 980__ $$aBIB 000045451 980__ $$aOS