TY - GEN T1 - Trade mark Law: Rethinking the Significance of the Figure of the Average Consumer. AU - Olanrewaju, Oluwatobiloba Olapeju, AU - Odunaike, Dorcas, JF - European Intellectual Property Review VL - Volume 43, Issue 7 LA - eng ID - 45385 KW - Intellectual property KW - Trademark law TI - Trade mark Law: Rethinking the Significance of the Figure of the Average Consumer. LK - https://www.westlaw.com/Document/I12F64B20CF0111EBA763AA24DC756A1E/View/FullText.html?transitionType=Default&contextData=(sc.Default)&VR=3.0&RS=cblt1.0&sp=wlnintell-000 UR - https://www.westlaw.com/Document/I12F64B20CF0111EBA763AA24DC756A1E/View/FullText.html?transitionType=Default&contextData=(sc.Default)&VR=3.0&RS=cblt1.0&sp=wlnintell-000 ER -