TY - GEN AU - Moddel, Leila, AU - Mestroni, Shariqa, AU - Shooter, Simon, AU - Stoneham, Sophie, ID - 45329 JF - European Intellectual Property Review KW - Intellectual property KW - Trademarks KW - COVID-19 pandemic LA - eng LK - https://www.westlaw.com/Document/I5AFC6580F71011EBA0E7B72A4547540F/View/FullText.html?transitionType=Default&contextData=(sc.Default)&VR=3.0&RS=cblt1.0&sp=wlnintell-000 T1 - How can Brands Respond to the Re-Prioritisation of Values Being Led by Consumers?. TI - How can Brands Respond to the Re-Prioritisation of Values Being Led by Consumers?. UR - https://www.westlaw.com/Document/I5AFC6580F71011EBA0E7B72A4547540F/View/FullText.html?transitionType=Default&contextData=(sc.Default)&VR=3.0&RS=cblt1.0&sp=wlnintell-000 VL - Volume 43, Issue 9 ER -