@article{45329,
      author = {Moddel, Leila, and Mestroni, Shariqa, and Shooter, Simon,  and Stoneham, Sophie,},
      url = {http://tind.wipo.int/record/45329},
      title = {How can Brands Respond to the Re-Prioritisation of Values  Being Led by Consumers?.},
      recid = {45329},
      pages = {1 online resource},
}