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000045192 24500 $$aOut with the old, in with the new:$$bfive rules for rebranding in the United States /
000045192 264_1 $$a[London, England] :$$bGlobe Business Media Group,$$c2022
000045192 300__ $$a1 online resource
000045192 337__ $$acomputer$$2rdamedia
000045192 4901_ $$aWorld Trademark Review, WT,$$x1741-1424 ;$$vNews & Analysis 2022
000045192 542__ $$fhttps://www.worldtrademarkreview.com/in-house-operations/out-the-old-in-the-new-five-rules-rebranding-in-the-united-states
000045192 588__ $$aCrossref
000045192 590__ $$aPublished online: 03-Feb-22
000045192 650_0 $$aIntellectual property.
000045192 650_0 $$aBrand Management.
000045192 650_0 $$aLaw Firm Management.
000045192 650_0 $$aIn-house Operations.
000045192 7001_ $$aFrey, Alison,$$eauthor.
000045192 7731_ $$tWorld Trademark Review$$wWTR
000045192 830_0 $$aWorld Trademark Review, WT,$$vNews & Analysis, 2022
000045192 85641 $$uhttps://www.worldtrademarkreview.com/in-house-operations/out-the-old-in-the-new-five-rules-rebranding-in-the-united-states$$yonline version
000045192 904__ $$aJournal article
000045192 980__ $$aWTR