TY - GEN T1 - Out with the old, in with the new:five rules for rebranding in the United States / AU - Frey, Alison, JF - World Trademark Review VL - News & Analysis 2022 LA - eng ID - 45192 KW - Intellectual property. KW - Brand Management. KW - Law Firm Management. KW - In-house Operations. TI - Out with the old, in with the new:five rules for rebranding in the United States / LK - https://www.worldtrademarkreview.com/in-house-operations/out-the-old-in-the-new-five-rules-rebranding-in-the-united-states UR - https://www.worldtrademarkreview.com/in-house-operations/out-the-old-in-the-new-five-rules-rebranding-in-the-united-states ER -