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000045044 0247_ $$2doi$$a10.34667/tind.45044
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000045044 100__ $$aHumsi, Natalie,$$eauthor.
000045044 24510 $$aInfluentes digitales abren paso a una nueva era en el desarrollo de marcas /
000045044 2460_ $$aPublished in : WIPO Magazine, Número 4/2021 (Diciembre)
000045044 264_1 $$aGeneva, Switzerland :$$bWorld Intellectual Property Organization,$$c2021.
000045044 300__ $$a1 volume ;$$c[28] cm
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000045044 650_0 $$aIntellectual property
000045044 650_0 $$aEconomics
000045044 77318 $$wWIPO/PUB/121/2021/04/art0008/ES
000045044 85641 $$yWeb link$$uhttps://www.wipo.int/wipo_magazine/es/2021/04/article_0008.html
000045044 85641 $$ySearch WIPO Magazine collection$$uhttps://tind.wipo.int/search?ln=en&cc=WIPO%20Magazine
000045044 901__ $$aWIPO/PUB/121/2021/04/art0008
000045044 904__ $$aJournal article
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