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000044880 0247_ $$2doi$$a10.34667/tind.44880
000044880 035__ $$aWIPO/PUB/121/2021/04/art0008/EN
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000044880 041__ $$aeng
000044880 100__ $$aHumsi, Natalie,$$eauthor.
000044880 24510 $$aDigital influencers herald a new era of branding /
000044880 2460_ $$aPublished in : WIPO Magazine, Issue 4/2021 (December)
000044880 264_1 $$aGeneva, Switzerland :$$bWorld Intellectual Property Organization,$$c2021.
000044880 300__ $$a1 volume ;$$c[28] cm
000044880 336__ $$atext$$btxt$$2rdacontent
000044880 337__ $$aunmediated$$bn$$2rdamedia
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000044880 650_0 $$aIntellectual property
000044880 650_0 $$aEconomics
000044880 77318 $$wWIPO/PUB/121/2021/04/art0008/EN
000044880 85641 $$yWeb link$$uhttps://www.wipo.int/wipo_magazine/en/2021/04/article_0008.html
000044880 85641 $$ySearch WIPO Magazine collection$$uhttps://tind.wipo.int/search?ln=en&cc=WIPO%20Magazine
000044880 901__ $$aWIPO/PUB/121/2021/04/art0008
000044880 904__ $$aJournal article
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