@article{44713,
      author = {Charlotte Wilding,},
      url = {http://tind.wipo.int/record/44713},
      title = {Will Meta kill off Facebook’s rebrand? : Wedlake  Bell’s Charlotte Wilding outlines some of the unintended  consequences that can come from an ill-conceived rebrand /},
      recid = {44713},
      pages = {1 online resource (page 23)},
}