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\def\WIPO{World Intellectual Property Organisation}
\)
Protecting the Brand : Counterfeiting and Grey Markets.
Details
Title
Protecting the Brand : Counterfeiting and Grey Markets.
Edition
Volume I
Item Type
Book
Description
392 pages.
ISBN
9781637421529 eBook
9781637421512 Print
9781637421512 Print
Summary
Protecting the Brand, Volume I: Counterfeiting and Grey Markets is a handbook for law practitioners as well as business executives. It is a unique perspective of best practices in addressing issues around counterfeiting and grey markets - from a legal as well as a business point of view. The authors explore the threats posed by counterfeiting and grey markets to a variety of industries and illuminate what problems these may cause. Before setting forth the range of legal strategies for remedying incidents of counterfeiting and grey markets, the authors outline preventive measures businesses can take to combat the threats, and showcase some of the emerging technologies that can serve as enablers of Brand Protection's 3 IPR's (3 I's= Intelligence, Investigation, Innovation; 3 P's= Protection, Perseverance, Perpetuation; 3 R's= Remedy, Recovery, Rehabilitation).
Bibliography, etc. Note
Includes bibliographical references and index.
Formatted Contents Note
Testimonials
Preface
Acknowledgments
Chapter 1. Introduction of Intellectual Property
Chapter 2. What Is a Brand and Why Protect It?
Chapter 3. Problems Caused by Counterfeit and Grey Market Goods
Chapter 4. Incidents of Counterfeiting and Grey Marketing in Various Industries
Chapter 5. Proactive Internal Procedures to Combat Counterfeiting and the Grey Market
Chapter 6. Trademark Infringement: Diminishing the Value of Brand Equity
Chapter 7. International Trade Commission and U.S. Customs and Border Protection, the Lanham Act and the Tariļ¬ Act
Chapter 8. Issues Relating to Websites
Chapter 9. New Technologies and Alternative Methods to Combat Counterfeiting and Grey Market
Chapter 10. International Remedies
About the Authors
Index
Preface
Acknowledgments
Chapter 1. Introduction of Intellectual Property
Chapter 2. What Is a Brand and Why Protect It?
Chapter 3. Problems Caused by Counterfeit and Grey Market Goods
Chapter 4. Incidents of Counterfeiting and Grey Marketing in Various Industries
Chapter 5. Proactive Internal Procedures to Combat Counterfeiting and the Grey Market
Chapter 6. Trademark Infringement: Diminishing the Value of Brand Equity
Chapter 7. International Trade Commission and U.S. Customs and Border Protection, the Lanham Act and the Tariļ¬ Act
Chapter 8. Issues Relating to Websites
Chapter 9. New Technologies and Alternative Methods to Combat Counterfeiting and Grey Market
Chapter 10. International Remedies
About the Authors
Index
Linked Resources
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Published
New York, NY, United States of America: Business Expert Press, LLC,
Copyright
2022
Language
English
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