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000044588 020__ $$a9781637421529$$qeBook
000044588 020__ $$a9781637421512$$qPrint
000044588 035__ $$a(OCoLC)1285168985
000044588 040__ $$aSzGeWIPO$$beng$$erda$$cSzGeWIPO$$dCaBNVSL
000044588 041__ $$aeng
000044588 043__ $$an-us---
000044588 05000 $$aKF3180
000044588 08204 $$a346
000044588 1001_ $$aHlavnicka, Peter,$$aKeats, Anthony,
000044588 24500 $$aProtecting the Brand :$$bCounterfeiting and Grey Markets.
000044588 250__ $$aVolume I
000044588 264_1 $$aNew York, NY, United States of America:$$bBusiness Expert Press, LLC,
000044588 264_4 $$c2022
000044588 300__ $$a392 pages.
000044588 336__ $$atext$$2rdacontent
000044588 337__ $$acomputer$$2rdamedia
000044588 338__ $$aonline resource$$bcr$$2rdacarrier
000044588 504__ $$aIncludes bibliographical references and index.
000044588 5050_ $$aTestimonials -- Preface -- Acknowledgments -- Chapter 1. Introduction of Intellectual Property -- Chapter 2. What Is a Brand and Why Protect It? -- Chapter 3. Problems Caused by Counterfeit and Grey Market Goods -- Chapter 4. Incidents of Counterfeiting and Grey Marketing in Various Industries -- Chapter 5. Proactive Internal Procedures to Combat Counterfeiting and the Grey Market -- Chapter 6. Trademark Infringement: Diminishing the Value of Brand Equity -- Chapter 7. International Trade Commission and U.S. Customs and Border Protection, the Lanham Act and the Tariff Act -- Chapter 8. Issues Relating to Websites -- Chapter 9. New Technologies and Alternative Methods to Combat Counterfeiting and Grey Market -- Chapter 10. International Remedies -- About the Authors -- Index
000044588 520__ $$aProtecting the Brand, Volume I: Counterfeiting and Grey Markets is a handbook for law practitioners as well as business executives. It is a unique perspective of best practices in addressing issues around counterfeiting and grey markets - from a legal as well as a business point of view. The authors explore the threats posed by counterfeiting and grey markets to a variety of industries and illuminate what problems these may cause. Before setting forth the range of legal strategies for remedying incidents of counterfeiting and grey markets, the authors outline preventive measures businesses can take to combat the threats, and showcase some of the emerging technologies that can serve as enablers of Brand Protection's 3 IPR's (3 I's= Intelligence, Investigation, Innovation; 3 P's= Protection, Perseverance, Perpetuation; 3 R's= Remedy, Recovery, Rehabilitation).
000044588 650_0 $$aIntellectual property.
000044588 650_0 $$aBusiness & Economics.
000044588 650_0 $$aLaw.
000044588 85641 $$uhttps://ebookcentral.proquest.com/lib/wipo/detail.action?docID=6800560$$zView eBook
000044588 904__ $$aBook
000044588 942__ $$2ddc$$cEBOOK
000044588 980__ $$aBIB
000044588 980__ $$aOS