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000044432 020__ $$a9781800887749$$qe-book
000044432 020__ $$a9781847209009$$qprint
000044432 035__ $$aeep9781800887749$$qprint
000044432 035__ $$a(OCoLC)1260687623
000044432 040__ $$aSzGeWIPO$$beng$$erda$$cSzGeWIPO$$dCaBNVSL
000044432 041__ $$aeng
000044432 042__ $$apcc
000044432 050_4 $$aK1401$$bN55 2021eb
000044432 08204 $$a345.02668$$223
000044432 1001_ $$aNg, Catherine.
000044432 24510 $$aGoodwill in Passing Off:$$bA Common Law Perspective.
000044432 264_1 $$a[Northampton, England] :$$bEdward Elgar Publishing Ltd.,$$c2021.
000044432 300__ $$a256 pages.
000044432 336__ $$atext$$2rdacontent
000044432 337__ $$acomputer$$2rdamedia
000044432 338__ $$aonline resource$$bcr$$2rdacarrier
000044432 4901_ $$aElgar Monographs in Intellectual Property Law
000044432 500__ $$aIncludes index.
000044432 5050_ $$a1. Clarifying the law of passing off -- 2. Rationalizing the law of passing off -- 3. Branding in commercial and social settings -- 4. Applying the law of passing off -- 5. The trouble with protecting substantive goodwill -- 6. Applying the law of passing off without substantive goodwill -- 7. Conclusions -- Index
000044432 520__ $$aThe law of passing off protects traders from a form of misrepresentation that harms their goodwill, and consumers from the market distortion that may result. This carefully-crafted work seeks to delineate two intertwined aspects of goodwill:  substantive and structural goodwill. It argues that the law of passing off should focus on protecting structural goodwill, and that this in turn allows traders’ authentic voices to help shape the substantive goodwill to attract custom for them in the marketplace.   The author clarifies the concept of 'goodwill', and examines this concept in the context of the common law jurisdictions of Australia, Canada, England and Wales as well as of relevant case law under §43(a)(1)(A) of the US Lanham Act. The book analyses the application of the law of passing off within the multi-directional social exchanges that traders, consumers and commentators engage in, as well as challenges the current consumer search costs theory that underpins the law of passing off and trademark laws.   Providing a fresh look at this ever-changing aspect of law, this book will be key reading for legal scholars and students for its examination of inconsistencies in current law. Legal practitioners will also find this an invaluable resource as it considers the diverse application of the law.$$cProvided by publisher.
000044432 588__ $$aDescription based on print record.
000044432 650_0 $$aProduct counterfeiting$$xLaw and legislation.
000044432 650_0 $$aGoodwill (Commerce)
000044432 650_0 $$aIntellectual property.
000044432 650_4 $$aMarket Distortion$$xLaw and legislation.
000044432 655_0 $$aElectronic books.
000044432 85641 $$uhttps://www.elgaronline.com/view/9781847209009.xml$$yView eBook
000044432 903__ $$aElgar Monographs in Intellectual Property Law
000044432 904__ $$aBook
000044432 980__ $$aOS