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000043837 0247_ $$2doi$$a10.4000/lexis.3732
000043837 035__ $$a(OCoLC)1284951074
000043837 040__ $$aSzGeWIPO$$beng$$erda$$cSzGeWIPO$$dCaBNVSL
000043837 041__ $$aeng
000043837 24500 $$aTo blend so as to brand :$$ba study of trademarks and brand names.
000043837 264_1 $$aUniversité Jean Moulin - Lyon 3 :$$b[publisher not identified],$$c2019
000043837 300__ $$a1 volume (19 pages)
000043837 337__ $$aunmediated$$bn$$2rdamedia
000043837 4901_ $$aLexis: Journal In English Lexicology ;$$v14, 2019.
000043837 500__ $$aISSN: 1951-6215
000043837 500__ $$aThis resource was extracted from the Directory of Open Access Journals (DOAJ)
000043837 520__ $$aBrand names represent valuable linguistic assets. They serve a variety of purposes, from product differentiation to corporate identity. Creativity and wit are employed in brand naming practices, frequently resulting in the formation of blends. Although blending has long been recognized as a prominent feature of advertising and marketing discourse, next to no research has hitherto been devoted to blends in brand names. Hence, the aim of this paper is to analyze approximately 600 brand names excerpted from the Portmanteau Dictionary [Thurner 1993]. Having examined the phonological, graphological, stylistic and semantic motivations, we conclude that the distinguishing features of blends in brand names are the overlap of full words and word play. In terms of particular classes of goods, blends seem to permeate the names of foods and beverages, electrical and scientific devices, toys and sporting equipment, as well as stationery, cosmetics and houseware.
000043837 588__ $$aCrossref
000043837 590__ $$aPublished online: 16-Dec-19
000043837 650_0 $$aLanguage and Literature$$zPhilology
000043837 650_0 $$aLinguistics
000043837 650_0 $$aBrand Names
000043837 650_0 $$aTrademarks
000043837 7001_ $$aJelena, Josijević,$$eauthor.
000043837 7730_ $$tLexis: Journal in English Lexicology
000043837 830_0 $$aLexis: Journal In English Lexicology ;$$v14, 2019.
000043837 85641 $$uhttps://doi.org/10.4000/lexis.3732$$yOnline version
000043837 904__ $$aJournal article
000043837 980__ $$aBIB