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000043705 022__ $$aOnline: 1747-1796
000043705 0247_ $$a10.1111/jwip.12173$$2doi
000043705 035__ $$a(OCoLC)1255905071
000043705 040__ $$aSzGeWIPO$$beng$$erda$$cSzGeWIPO$$dCaBNVSL
000043705 041__ $$aeng
000043705 24500 $$aRebranding strategies and their boomerang effect :$$bThe curious case of Burberry.
000043705 264_1 $$a[Hoboken, New Jersey] :$$bJohn Wiley & Sons Ltd,$$c2020
000043705 300__ $$a1 online resource (pages 777-797)
000043705 337__ $$acomputer$$2rdamedia
000043705 4901_ $$aJournal Of World Intellectual Property,$$x1747-1796 ;$$v23, 5-6, 2020
000043705 588__ $$aCrossref
000043705 590__ $$aPublished online: 01-Nov-20
000043705 650_0 $$aIntellectual property.
000043705 7001_ $$aOlteanu, Luminița,$$eauthor.
000043705 7731_ $$tJournal of World Intellectual Property$$wJWIP
000043705 830_0 $$aJournal Of World Intellectual Property ;$$v23, 5-6, 2020.
000043705 85641 $$uhttps://doi.org/10.1111/jwip.12173$$yOnline version
000043705 904__ $$aJournal article
000043705 980__ $$aJWIP