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000043688 020__ $$a9783030540340$$qe-book
000043688 020__ $$z9783030540333
000043688 035__ $$a(OCoLC)1253577490
000043688 040__ $$aSzGeWIPO$$beng$$erda$$cSzGeWIPO$$dCaBNVSL
000043688 041__ $$aeng
000043688 050_4 $$aHF4999$$b.2-6182 2021
000043688 08204 $$a346.048
000043688 1001_ $$aYang, Deli.
000043688 24510 $$aUnderstanding and profiting from intellectual property in international business :$$bstrategies across borders.
000043688 250__ $$aThird edition.
000043688 264_1 $$aCham, Switzerland :$$bSpringer International Publishing AG,$$c2021.
000043688 264_4 $$c©2021
000043688 300__ $$a1 online resource (335 pages).
000043688 336__ $$atext$$2rdacontent
000043688 337__ $$acomputer$$2rdamedia
000043688 338__ $$aonline resource$$bcr$$2rdacarrier
000043688 504__ $$aIncludes bibliographical references and index.
000043688 520__ $$aThis book covers cross-border strategies to understand and profit from intellectual property. It starts with a basic overview of IP before focusing specifically on international business contexts. The book then explores factors that affect IP-related business activities in different countries. Next, follows a discussion of the importance of managing IP valuation, people, and products, which leads into an examination of strategies for obtaining value from IP-related activities, including licensing. This edition updates the contents and adds new contemporary cases, such as internet-based crimes and trademarked sport brands. Readers will gain an understanding of the significance of IP to corporate success in the increasingly globalized world. With updated knowledge on deriving value from IP, this book will provide insights for practitioners to deal with cross-border issues of IP, and for scholars across disciplines to advance studies of cross-border issues and conflicts in IP.
000043688 650_0 $$aIntellectual property.
000043688 650_0 $$aInternet$$xLaw and legislation.
000043688 650_0 $$aTrademarks.
000043688 650_0 $$aBusiness & Economics$$xInternational
000043688 650_0 $$aManagement Law
000043688 655_4 $$aElectronic books
000043688 7102_ $$aSpringer International Publishing AG
000043688 7972_ $$aProQuest (Firm)
000043688 85640 $$uhttps://ebookcentral.proquest.com/lib/wipo/detail.action?docID=6539070&query=Understanding+and+Profiting+from+Intellectual+Property+in+International+Business$$zView this Ebook
000043688 904__ $$aBook
000043688 942__ $$2ddc$$cEBOOK
000043688 980__ $$aBIB
000043688 980__ $$aOS