000043683 000__ 04278nam\a2200529\i\4500 000043683 001__ 43683 000043683 003__ SzGeWIPO 000043683 005__ 20230801172126.0 000043683 006__ m\\\\eo\\d\\\\\\\\ 000043683 007__ cr bn |||m|||a 000043683 008__ 210521s2020\\\\mau\\\\\o\\\\\001\0\eng\d 000043683 020__ $$a9781785366215$$qeBook 000043683 020__ $$z9781785366208$$qPrint 000043683 035__ $$aeep9781785366215 000043683 035__ $$a(OCoLC)1255904361 000043683 040__ $$aSzGeWIPO$$beng$$erda$$cSzGeWIPO$$dCaBNVSL 000043683 041__ $$aeng 000043683 042__ $$apcc 000043683 043__ $$ae------ 000043683 050_4 $$aK1555$$b.R47 2021 000043683 08204 $$a346 000043683 1001_ $$aDinwoodie, Graeme B.,$$aJanis. Mark D.$$eEditors. 000043683 24500 $$aResearch Handbook on Trademark Law Reform. 000043683 264_1 $$aNorthampton :$$bEdward Elgar Publishing,$$c2020. 000043683 300__ $$a456 pages. 000043683 336__ $$atext$$2rdacontent 000043683 337__ $$acomputer$$2rdamedia 000043683 338__ $$aonline resource$$bcr$$2rdacarrier 000043683 4901_ $$aResearch Handbooks in Intellectual Property series 000043683 500__ $$aIncludes index. 000043683 5050_ $$a1. The drivers of trademark law reform: perspectives from the academy / Graeme B. Dinwoodie and Mark D. Janis -- Part I: Reforming the registration process -- 2. The problems of trademark depletion and congestion: some possible reforms / Barton Beebe and Jeanne C. Fromer -- 3. (Re)claiming trade mark protection / Robert Burrell and Michael Handler -- 4. Reforming trademark registration / Rebecca Tushnet -- Part II: Reforming subject matter boundaries and protectability -- 5. Towards a new copyright/trademark interface-why (and how) signs with cultural significance should be kept outside trademark law / Martin Senftleben -- 6. The case against product configuration trade dress / Caitlin Canahai and Mark P. McKenna -- 7. Aesthetic functionality in EU law-should it be deleted? / Annette Kur -- 8. Trade marks and innovation? / Dev Gangjee -- 9. Democratizing access to survey evidence of distinctiveness / Jake Linford -- 10. What is the meaning of a trademark? / Laura A. Heymann -- Part III: Reforming the rules of scope and enforcement -- 10 Likelihood of confusion and trademark infringement: a constructively critical analysis / Robert G. Bone -- 12. Exiling the unwary consumer from unregistered trade mark law in the UK: the case for change / Jennifer Davis -- 13. The consumer's duty of care in trademark law / Michael Grynberg -- 14. Finding dilution / Jeremy N. Sheff -- 15. Reforming trademark law's approach to intermediary liability / Stacey Dogan -- 16. The liability of intermediaries for trade mark infringement / Ansgar Ohly -- Index. 000043683 520__ $$aThis follow-up to Graeme B. Dinwoodie and Mark D. Janis’s successful book Trademark Law and Theory examines reform of trademark law from a number of perspectives and across many jurisdictions. In so doing, it analyses the most important current and future issues in the field, both providing normative frameworks for the development of trademark law and concrete proposals for reform. This Research Handbook is organized into three thematic parts discussing different areas of reform: the trademark registration process; subject matter boundaries and trademark protectability; and trademark scope and enforcement. Leading trademark law scholars from across the globe investigate important topics such as intermediary liability, trademark protection for product design, conceptions of the hypothetical “average consumer”, and trademark depletion and congestion. Scholars and students of intellectual property law will find the provocative and insightful thinking in this Research Handbook stimulating and valuable. The practical suggestions for future reform will also be of interest to trademark lawyers, policymakers, brand managers and other marketing professionals.$$cProvided by publisher. 000043683 588__ $$aDescription based on print record. 000043683 650_4 $$aBusiness and Management 000043683 650_4 $$aTrademark$$xLaw and Legislation$$xLaw Reform 000043683 650_4 $$aAcademic Law 000043683 650_4 $$aIntellectual Property Law 000043683 650_0 $$aTrademarks. 000043683 650_0 $$aIntellectual property. 000043683 650_0 $$aCopyright infringement. 000043683 650_0 $$aTrademark infringement. 000043683 655_0 $$aElectronic Books 000043683 7001_ $$aBeebe, B.;$$aBone, R. G.;$$aBurrell, R.;$$aCanahai, C.;$$aDavis, J.;$$aDinwoodie, G. B.;$$aDogan, S.;$$aFromer, J. C.;$$aGangjee, D.;$$aGrynberg, M.;$$aHandler, M.;$$aHeymann, L. A.;$$aJanis, M. D.;$$aKur, A.;$$aLinford, J.;$$aMcKenna, M. P.;$$aOhly, A.;$$aSenftleben, M.;$$aSheff, J. N.;$$aTushnet. R.$$eContributors. 000043683 85641 $$uhttps://www.elgaronline.com/view/edcoll/9781785366208/9781785366208.xml$$yView eBook 000043683 903__ $$aResearch Handbooks in Intellectual Property series 000043683 904__ $$aBook 000043683 980__ $$aOS