@article{43557,
      author = {Belson, Jeffrey,},
      url = {http://tind.wipo.int/record/43557},
      title = {Reflections on branding and trade marks : then and now.},
      doi = {https://doi.org/10.1093/jiplp/jpz068},
      recid = {43557},
      pages = {1 online resource (pages 601-606)},
}