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The Fairy Tale of the Average Consumer : Why We Should Not Rely on the Real Consumer When Assessing the Likelihood of Confusion.
2020
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Details
Title
The Fairy Tale of the Average Consumer : Why We Should Not Rely on the Real Consumer When Assessing the Likelihood of Confusion.
Author
Item Type
Journal article
Description
1 online resource (pages 1008-1026)
ISSN
Online: 2632-8550
Source of Description
Crossref
Series
GRUR International ; 69, 10, 2020.
Linked Resources
Published
[Oxford, England] : Oxford University Press (OUP), 2020
Language
English
Copyright Information
https://academic.oup.com/grurint/article/69/10/1008/5903109
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