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\def\WIPO{World Intellectual Property Organisation}
Trademark to the core : Brand promotion is key to ending anti-IP sentiment and the IP community needs to demonstrate its value in order to make fakes passé. Catherine White talks to INTA president Ayala Deutsch.
White, Catherine, author. Section editor IPM.
2020
Available Online
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Title
Trademark to the core : Brand promotion is key to ending anti-IP sentiment and the IP community needs to demonstrate its value in order to make fakes passé. Catherine White talks to INTA president Ayala Deutsch.
Author
White, Catherine, author. Section editor IPM.
Item Type
Journal article
Description
1 online resource (pages 12-13)
ISSN
Online: 2044-7175
Source of Description
Crossref
Series
Intellectual Property Magazine ; May, 2020.
Linked Resources
online version
Published
[London, England] : Informa Law, 2020
Language
English
Copyright Information
https://www.intellectualpropertymagazine.com/trademark/trademark-to-the-core-140983.htm
Record Appears in
External Online Journals > Intellectual Property Magazine

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