TY  - GEN
AD  - Section editor IPM.
AU  - White, Catherine,
ID  - 42931
JF  - Intellectual Property Magazine
KW  - Trademarks.
KW  - Intellectual property.
LA  - eng
LK  - https://www.intellectualpropertymagazine.com/trademark/trademark-to-the-core-140983.htm
SN  - Online: 2044-7175
T1  - Trademark to the core :Brand promotion is key to ending anti-IP sentiment and the IP community needs to demonstrate its value in order to make fakes passé. Catherine White talks to INTA president Ayala Deutsch.
TI  - Trademark to the core :Brand promotion is key to ending anti-IP sentiment and the IP community needs to demonstrate its value in order to make fakes passé. Catherine White talks to INTA president Ayala Deutsch.
UR  - https://www.intellectualpropertymagazine.com/trademark/trademark-to-the-core-140983.htm
VL  - May, 2020
ER  -