\(
\def\WIPO{World Intellectual Property Organisation}
\)
Trademark to the core : Brand promotion is key to ending anti-IP sentiment and the IP community needs to demonstrate its value in order to make fakes passé. Catherine White talks to INTA president Ayala Deutsch.
2020
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Details
Title
Trademark to the core : Brand promotion is key to ending anti-IP sentiment and the IP community needs to demonstrate its value in order to make fakes passé. Catherine White talks to INTA president Ayala Deutsch.
Item Type
Journal article
Description
1 online resource (pages 12-13)
ISSN
Online: 2044-7175
Source of Description
Crossref
Series
Intellectual Property Magazine ; May, 2020.
Linked Resources
Published
[London, England] : Informa Law, 2020
Language
English
Copyright Information
https://www.intellectualpropertymagazine.com/trademark/trademark-to-the-core-140983.htm
Record Appears in