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000042581 0247_ $$a10.34667/tind.42581$$2doi
000042581 035__ $$aWIPO/PUB/1054/EN
000042581 035__ $$a(OCoLC)1255904970
000042581 040__ $$aSzGeWIPO$$beng$$erda$$cSzGeWIPO$$dCaBNVSL
000042581 041__ $$aeng
000042581 24500 $$aBoosting Tourism Development through Intellectual Property.
000042581 264_1 $$aGeneva, Switzerland :$$aMadrid, Spain :$$bWorld Intellectual Property Organization,$$bWorld Tourism Organization,$$c2021
000042581 300__ $$a1 volume (110 pages) ;$$c[28] cm.
000042581 336__ $$atext$$btxt$$2rdacontent
000042581 337__ $$aunmediated$$bn$$2rdamedia
000042581 338__ $$avolume$$bnc$$2rdacarrier
000042581 516__ $$aDigital publication.
000042581 520__ $$aThis publication helps non-IP specialists understand the connection between IP, tourism and culture. Through multiple case studies, it illustrates how existing and potential IP tools, in particular branding and copyright, can add value to tourism services and products. It explains how to include IP in tourism policies, product development and destination branding, and shows how different IP rights can be leveraged for fundraising purposes. .
000042581 542__ $$fLicense: CC BY 3.0 IGO
000042581 650_4 $$aCopyright and related rights
000042581 650_4 $$aDevelopment
000042581 650_4 $$aFranchising
000042581 650_4 $$aGeographical indications
000042581 650_4 $$aIP strategies
000042581 650_4 $$aLicensing
000042581 650_0 $$aMarketing.
000042581 650_0 $$aMerchandising.
000042581 650_0 $$aTourism.
000042581 650_0 $$aTrademarks.
000042581 650_4 $$aTraditional knowledge and cultural expressions
000042581 7002_ $$aWorld Intellectual Property Organization.
000042581 7002_ $$aWorld Tourism Organization.
000042581 8564_ $$yComplete document$$95961b3bb-7af2-4789-b553-a2919869dbf1$$s18000400$$uhttps://tind.wipo.int/record/42581/files/Boosting%20Tourism%20Development%20through%20Intellectual%20Property%20Development.pdf
000042581 85641 $$uhttps://multimedia.wipo.int/podcast/en/wkc-page-points_02.mp3$$yPodcast
000042581 85641 $$uhttps://www.wipo.int/podcasts/en/wkc/transcripts/wkc_page_points_talk_02.html$$yTranscript
000042581 901__ $$aWIPO/PUB/1054
000042581 902__ $$a42581_en
000042581 904__ $$aBook
000042581 909__ $$ooai:tind.wipo.int:42581$$pWIPOPUB
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000042581 980__ $$aWIPOPUB
000042581 980__ $$aOS