TY  - BOOK
N2  - This publication helps non-IP specialists understand the connection between IP, tourism and culture. Through multiple case studies, it illustrates how existing and potential IP tools, in particular branding and copyright, can add value to tourism services and products. It explains how to include IP in tourism policies, product development and destination branding, and shows how different IP rights can be leveraged for fundraising purposes. .
DO  - 10.34667/tind.42581
DO  - doi
AB  - This publication helps non-IP specialists understand the connection between IP, tourism and culture. Through multiple case studies, it illustrates how existing and potential IP tools, in particular branding and copyright, can add value to tourism services and products. It explains how to include IP in tourism policies, product development and destination branding, and shows how different IP rights can be leveraged for fundraising purposes. .
T1  - Boosting Tourism Development through Intellectual Property.
AU  - World Intellectual Property Organization.
AU  - World Tourism Organization.
L1  - https://tind.wipo.int/record/42581/files/Boosting%20Tourism%20Development%20through%20Intellectual%20Property%20Development.pdf
LA  - eng
ID  - 42581
L4  - https://tind.wipo.int/record/42581/files/Boosting%20Tourism%20Development%20through%20Intellectual%20Property%20Development.pdf
KW  - Copyright and related rights
KW  - Development
KW  - Franchising
KW  - Geographical indications
KW  - IP strategies
KW  - Licensing
KW  - Marketing.
KW  - Merchandising.
KW  - Tourism.
KW  - Trademarks.
KW  - Traditional knowledge and cultural expressions
SN  - 9789280530346
TI  - Boosting Tourism Development through Intellectual Property.
L2  - https://tind.wipo.int/record/42581/files/Boosting%20Tourism%20Development%20through%20Intellectual%20Property%20Development.pdf
LK  - https://tind.wipo.int/record/42581/files/Boosting%20Tourism%20Development%20through%20Intellectual%20Property%20Development.pdf
LK  - https://multimedia.wipo.int/podcast/en/wkc-page-points_02.mp3
LK  - https://www.wipo.int/podcasts/en/wkc/transcripts/wkc_page_points_talk_02.html
UR  - https://tind.wipo.int/record/42581/files/Boosting%20Tourism%20Development%20through%20Intellectual%20Property%20Development.pdf
UR  - https://multimedia.wipo.int/podcast/en/wkc-page-points_02.mp3
UR  - https://www.wipo.int/podcasts/en/wkc/transcripts/wkc_page_points_talk_02.html
ER  -