TY  - BOOK
AB  - This publication helps non-IP specialists understand the connection between IP, tourism and culture. Through multiple case studies, it illustrates how existing and potential IP tools, in particular branding and copyright, can add value to tourism services and products. It explains how to include IP in tourism policies, product development and destination branding, and shows how different IP rights can be leveraged for fundraising purposes. .
AU  - World Intellectual Property Organization.
AU  - World Tourism Organization.
DO  - 10.34667/tind.42581
DO  - doi
ID  - 42581
KW  - Copyright and related rights
KW  - Development
KW  - Franchising
KW  - Geographical indications
KW  - IP strategies
KW  - Licensing
KW  - Marketing.
KW  - Merchandising.
KW  - Tourism.
KW  - Trademarks.
KW  - Traditional knowledge and cultural expressions
L1  - https://tind.wipo.int/record/42581/files/Boosting%20Tourism%20Development%20through%20Intellectual%20Property%20Development.pdf
L2  - https://tind.wipo.int/record/42581/files/Boosting%20Tourism%20Development%20through%20Intellectual%20Property%20Development.pdf
L4  - https://tind.wipo.int/record/42581/files/Boosting%20Tourism%20Development%20through%20Intellectual%20Property%20Development.pdf
LA  - eng
LK  - https://tind.wipo.int/record/42581/files/Boosting%20Tourism%20Development%20through%20Intellectual%20Property%20Development.pdf
LK  - https://multimedia.wipo.int/podcast/en/wkc-page-points_02.mp3
LK  - https://www.wipo.int/podcasts/en/wkc/transcripts/wkc_page_points_talk_02.html
N2  - This publication helps non-IP specialists understand the connection between IP, tourism and culture. Through multiple case studies, it illustrates how existing and potential IP tools, in particular branding and copyright, can add value to tourism services and products. It explains how to include IP in tourism policies, product development and destination branding, and shows how different IP rights can be leveraged for fundraising purposes. .
SN  - 9789280530346
T1  - Boosting Tourism Development through Intellectual Property.
TI  - Boosting Tourism Development through Intellectual Property.
UR  - https://tind.wipo.int/record/42581/files/Boosting%20Tourism%20Development%20through%20Intellectual%20Property%20Development.pdf
UR  - https://multimedia.wipo.int/podcast/en/wkc-page-points_02.mp3
UR  - https://www.wipo.int/podcasts/en/wkc/transcripts/wkc_page_points_talk_02.html
ER  -