TY - GEN AD - Withersworldwide. T1 - It only takes a minute :A well-earned reputation built up over years can vanish in minutes. Amber Melville-Brown explains how to avoid a full-blown media crisis. AU - Melville-Brown, Amber, JF - Intellectual Property Magazine VL - March, 2021 LA - eng ID - 42551 KW - Intellectual property. SN - Online: 2044-7175 TI - It only takes a minute :A well-earned reputation built up over years can vanish in minutes. Amber Melville-Brown explains how to avoid a full-blown media crisis. LK - https://www.intellectualpropertymagazine.com/trademark/it-only-takes-a-minute-145862.htm UR - https://www.intellectualpropertymagazine.com/trademark/it-only-takes-a-minute-145862.htm ER -