@article{42551,
      author = {Melville-Brown, Amber,},
      url = {http://tind.wipo.int/record/42551},
      title = {It only takes a minute : A well-earned reputation built up  over years can vanish in minutes. Amber Melville-Brown  explains how to avoid a full-blown media crisis.},
      recid = {42551},
      pages = {1 online resource (pages 41-42)},
}