TY - GEN AD - Buckworths. AU - Buckworth, Michael, ID - 42543 JF - Intellectual Property Magazine KW - Intellectual property. LA - eng LK - https://www.intellectualpropertymagazine.com/trademark/cautionary-claims--1.htm SN - Online: 2044-7175 T1 - Cautionary claims :Michael Buckworth warns that brands must consider how comparisons with competitors will be understood by customers and if there is a risk of misleading claims. TI - Cautionary claims :Michael Buckworth warns that brands must consider how comparisons with competitors will be understood by customers and if there is a risk of misleading claims. UR - https://www.intellectualpropertymagazine.com/trademark/cautionary-claims--1.htm VL - March, 2021 ER -