Enregistrement des marques non traditionnelles en Suisse: bilan et perspectives (Eric Meier/Olivier Veluz/Franziska Gloor Guggisberg) -- International Developments on Non-traditional Trademarks (Marcus Höpperger) -- The Curious Case of Unconventional Trade Marks (Philipp von Kapff) -- Protection of Non-Traditional Trademarks under US Law (Julia Belagorudsky) -- Why Non-Traditional Trademarks Matter to the Luxury Industry (Olivia Dhordain) -- Marques non traditionnelles, leçons de la pratique judiciaire (Do’s and Don’ts) (Guillaume Fournier) -- Non-Traditional Trademarks As Means to Protect Product Designs and Aesthetic Product Features: What is the Impact of Creativity and Innovation? ( Irene Calboli) -- Non-Traditional Marks, Freedom of Competition and Freedom of Expression – Giving Equal Weight to Fundamental Interests in the Fields of Commerce and Culture (Martin Senftleben)