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\def\WIPO{World Intellectual Property Organisation}
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The Role of Intellectual Property, in particular, Trademarks and Geographical Indications, in Creating, Developing and Strengthening a Nation Brand
2012
题名
The Role of Intellectual Property, in particular, Trademarks and Geographical Indications, in Creating, Developing and Strengthening a Nation Brand
项目类型
Book
描述
78 pages ; [28] cm.
数字对象唯一标识符
摘要
This Study deals with intellectual property, in particular, trademarks and geographical indications, as an instrument not only for developing a strong and distinctive brand image for national products and services but also, through such a process, for creating a strong and distinctive nation brand, in both cases, with a view of gaining a competitive advantage in domestic, regional and world markets.
文档类型
Print publication.
丛编
Studies For Countries In Transition
出版信息
Geneva, Switzerland : World Intellectual Property Organization, 2012.
语言
eng
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