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000042199 041__ $$aeng
000042199 1001_ $$aPark, Kathryn,$$eauthor.
000042199 24514 $$aThe path to protection :$$bgood trademark strategies start at the beginning.
000042199 2460_ $$aPublished in : WIPO Magazine, Issue 4/2020 (December)
000042199 264_1 $$aGeneva, Switzerland :$$bWorld Intellectual Property Organization,$$c2020.
000042199 300__ $$a1 volume ;$$c[28] cm
000042199 336__ $$atext$$btxt$$2rdacontent
000042199 337__ $$aunmediated$$bn$$2rdamedia
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000042199 650_0 $$aBrand name products$$xManagement.
000042199 77318 $$wWIPO/PUB/121/2020/04/EN
000042199 85641 $$yWeb link$$uhttps://www.wipo.int/wipo_magazine/en/2020/04/article_0008.html
000042199 85641 $$ySearch WIPO Magazine collection$$uhttps://tind.wipo.int/search?ln=en&cc=WIPO%20Magazine
000042199 904__ $$aJournal article
000042199 980__ $$aWIPOPUB
000042199 980__ $$aWIPOMAG