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000042148 040__ $$aSzGeWIPO$$beng$$erda
000042148 041__ $$aeng
000042148 1001_ $$aAlemanno, Alberto
000042148 1001_ $$aBonadio, Enrico
000042148 24503 $$aDo You Mind My Smoking?$$bPlain Packaging of Cigarettes Under the TRIPS Agreement
000042148 264_1 $$a[Chicago, Illinois] :$$b[John Marshall Law School],$$c2011.
000042148 300__ $$a26 pages
000042148 336__ $$atext$$btxt$$2rdacontent
000042148 337__ $$aunmediated$$bn$$2rdamedia
000042148 338__ $$avolume$$bnc$$2rdacarrier
000042148 520__ $$aPlain packaging, a new tobacco control tool that is currently being considered by a growing number of countries, mandates the removal of all attractive and promotional aspects of tobacco product packages. As a result, the only authorized feature remaining would be the use of brand name, which would be displayed in a standard font, size, color and location on the package. In opposing this new strategy, the tobacco industry is particularly keen in emphasizing both the ineffectiveness of plain packaging in reducing smoking rates and its incompatibility with international trademark-related provisions. In particular, the tobacco industry as well as other regulated sectors, such as food, alcohol, and cosmetics, believe that plain packaging jeopardizes their trademark rights and particularly contravenes several trademark-related provisions as enshrined in the TRIPS Agreement and the Paris Convention for the Protection of Industrial Property. This article, after introducing the reader to the genesis and rationale of plain packaging within the broader context of the WHO Framework Convention on Tobacco Control, offers a detailed analysis of the compatibility of this new packaging measure with the international system for trade mark protection as enshrined in the TRIPS.
000042148 525__ $$aPublished in : John Marshall Review of Intellectual Property Law, vol. 10, no. 3, 2011
000042148 605_0 $$aInternational Law
000042148 650__ $$aWTO Law
000042148 650_0 $$aTRIPS
000042148 650_0 $$aTrademarks
000042148 650_0 $$aTobacco Control
000042148 85641 $$uhttps://papers.ssrn.com/sol3/papers.cfm?abstract_id=1751583##$$yView this resource
000042148 904__ $$aJournal article
000042148 980__ $$aBIB