Deregulating Relevancy in Internet Trademark Law

Deregulating Relevancy in Internet Trademark Law

Journal article

90 pages

This Article examines the complex world of Internet search. The Article seeks to ensure that trademark law does not interfere with the free flow of Internet content that consumers find relevant. The Article starts with three complementary looks at Internet search from the perspectives of searchers, publishers and search providers. From the searcher's perspective, the Article explains how searchers select keywords poorly and decontextualized keywords provide inadequate insight into the searcher's true objectives. From the publisher's perspective, the Article discusses how publishers try to anticipate search keywords and provide responsive content.

Published in : Emory Law Journal, vol. 54, 2005

[Atlanta, Georgia] : Emory University, 2004.

eng