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000042133 040__ $$aSzGeWIPO$$beng$$erda
000042133 041__ $$aeng
000042133 1001_ $$aGoldman, Eric
000042133 24503 $$aDeregulating Relevancy in Internet Trademark Law
000042133 264_1 $$a[Atlanta, Georgia] :$$bEmory University,$$c2004.
000042133 300__ $$a90 pages
000042133 336__ $$atext$$btxt$$2rdacontent
000042133 337__ $$aunmediated$$bn$$2rdamedia
000042133 338__ $$avolume$$bnc$$2rdacarrier
000042133 520__ $$aThis Article examines the complex world of Internet search. The Article seeks to ensure that trademark law does not interfere with the free flow of Internet content that consumers find relevant.  The Article starts with three complementary looks at Internet search from the perspectives of searchers, publishers and search providers. From the searcher's perspective, the Article explains how searchers select keywords poorly and decontextualized keywords provide inadequate insight into the searcher's true objectives.  From the publisher's perspective, the Article discusses how publishers try to anticipate search keywords and provide responsive content.
000042133 525__ $$aPublished in : Emory Law Journal, vol. 54, 2005
000042133 605_0 $$aInternet search
000042133 650__ $$aDomain names
000042133 650_0 $$aTrademark law
000042133 650_0 $$aInformation science
000042133 650_0 $$aInformation retrieval
000042133 85641 $$uhttps://papers.ssrn.com/sol3/papers.cfm?abstract_id=635803$$yView this resource
000042133 904__ $$aJournal article
000042133 980__ $$aBIB