@article{42133,
      author = {Goldman, Eric},
      url = {http://tind.wipo.int/record/42133},
      title = {Deregulating Relevancy in Internet Trademark Law},
      abstract = {This Article examines the complex world of Internet  search. The Article seeks to ensure that trademark law does  not interfere with the free flow of Internet content that  consumers find relevant.  The Article starts with three  complementary looks at Internet search from the  perspectives of searchers, publishers and search providers.  From the searcher's perspective, the Article explains how  searchers select keywords poorly and decontextualized  keywords provide inadequate insight into the searcher's  true objectives.  From the publisher's perspective, the  Article discusses how publishers try to anticipate search  keywords and provide responsive content.},
      recid = {42133},
      pages = {90 pages},
}