TY - GEN N2 - This piece discusses pharmaceutical product reformulations and product hopping strategies, along with the impact that antitrust scrutiny may have on innovation incentives. The main thesis presented is that for the sake of preserving innovation incentives, antitrust analysis should not focus on whether the innovation examined is deemed as an “incremental” one according to antitrust enforcers; on the contrary, the overall economic and strategic context of the product reformulation should play the central role in the case-by-case antitrust analysis. AB - This piece discusses pharmaceutical product reformulations and product hopping strategies, along with the impact that antitrust scrutiny may have on innovation incentives. The main thesis presented is that for the sake of preserving innovation incentives, antitrust analysis should not focus on whether the innovation examined is deemed as an “incremental” one according to antitrust enforcers; on the contrary, the overall economic and strategic context of the product reformulation should play the central role in the case-by-case antitrust analysis. T1 - Rethinking Pharmaceutical Product Reformulations AU - Athanasiadou, Amalia LA - eng ID - 42098 KW - Product reformulations KW - Antitrust KW - Generic entry KW - Innovation KW - Pharmaceuticals TI - Rethinking Pharmaceutical Product Reformulations LK - https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3612699 UR - https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3612699 ER -