000042023 000__ 02258cam\a22002535i\4500 000042023 001__ 42023 000042023 003__ SzGeWIPO 000042023 005__ 20240708145856.0 000042023 008__ 200624s2009\\\\sz\\\\\\r\\\\\000\0\eng\d 000042023 040__ $$aSzGeWIPO$$beng$$erda 000042023 041__ $$aeng 000042023 1001_ $$aHemphill, C. Scott 000042023 1001_ $$aGersen, Jeannie Suk 000042023 24503 $$aThe Law, Culture, and Economics of Fashion 000042023 264_1 $$a[Stanford, California] :$$bStanford University,$$c2009. 000042023 300__ $$a55 pages 000042023 336__ $$atext$$btxt$$2rdacontent 000042023 337__ $$aunmediated$$bn$$2rdamedia 000042023 338__ $$avolume$$bnc$$2rdacarrier 000042023 520__ $$aFashion is one of the world's most important creative industries. As the most immediate visible marker of self-presentation, fashion creates vocabularies for self-expression that relate individuals to society. Despite being the core of fashion and legally protected in Europe, fashion design lacks protection against copying under U.S. intellectual property law. This Article frames the debate over whether to provide protection to fashion design within a reflection on the cultural dynamics of innovation as a social practice. The desire to be in fashion - most visibly manifested in the practice of dress - captures a significant aspect of social life, characterized by both the pull of continuity with others and the push of innovation toward the new. We explain what is at stake economically and culturally in providing legal protection for original designs, and why a protection against close copies only is the proper way to proceed. We offer a model of fashion consumption and production that emphasizes the complementary roles of individual differentiation and shared participation in trends. Our analysis reveals that the current legal regime, which protects trademarks but not fashion designs from copying, distorts innovation in fashion away from this expressive aspect and toward status and luxury aspects. The dynamics of fashion lend insight into dynamics of innovation more broadly, in areas where consumption is also expressive. We emphasize that the line between close copying and remixing represents an often underappreciated but promising direction for intellectual property today. 000042023 525__ $$aPublished in : Stanford Law Review, vol. 61, March 2009 000042023 650_0 $$aCopyright 000042023 650_0 $$aEconomics 000042023 650_0 $$aFashion design 000042023 650_0 $$aInnovation 000042023 650_0 $$aPiracy paradox 000042023 85641 $$uhttps://papers.ssrn.com/sol3/papers.cfm?abstract_id=1323487$$yView this resource 000042023 904__ $$aJournal article 000042023 980__ $$aBIB